Reports that Microsoft is mulling the purchase of online ad serving firm DoubleClick highlight the company's goal of offering a full suite of online advertising services, from online game ads to search ads to banner ad insertion, this article says.
Mochila AdMatch Channels is an offering from start-up Mochila that helps Net publishers create customized content feeds. With the product, editors and publishers of smaller Web sites can assemble ad-supported news feeds from content partners, including Hachette Filipacchi Media, The Associated Press and CNET, and share in the revenue from the ads.
Intel and Pepsi-Cola North America have become the first sponsors for Viacom unit MTV Networks' mobile-phone programming. The marketers' ads will appear on the service's mobile channels dedicated to MTV and Comedy Central programming.
Motion capture, an image-mapping technique used by film studios and video game makers to create hyper-realistic computer-animated effects, is beginning to trickle down to marketing and business applications.