Wal-Mart employs a team of security veterans who oversee the strict enforcement of internal ethics rules pertaining to expense accounts, travel, fraternization and relationships with vendors. The strict approach harks back to the days when founder Sam Walton ran the company.
Easter egg dye kit brand Paas is planning an advertising campaign to maintain its strong lead in the $25 million seasonal product category. Paas, which is owned by Signature Brands, is spending a reported $1 million to fend off competition from store brands and smaller rivals.
Sears Holdings has launched a review of its media planning and buying accounts, currently held by WPP Group siblings MindShare, which fronts traditional media, and MEC Interaction, which handles interactive duties. The incumbents have been asked to participate in the review, which includes media for both the Sears and Kmart retail chains.