3/2/2007

Place-based advertising in settings including grocery stores, gas pumps and office buildings is becoming a viable medium for marketers to send their messages to consumers -- in a forum in which they can't change channels. New standards for buying and selling the ads, as well as rating their success, are emerging for the fledgling segment, which has a presence in at least 37,000 venues nationwide, according to Profitable Channels.

Full Story:
NYTimes.com

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