With the Geico cavemen about to be the subject of a TV pilot, Adweek takes a look at how agency professionals are compensated when one of their ideas catches fire. According to Noreen O'Leary, creatives currently "toil under the constraints of work-for-hire agreements that are an out-of-date acquiescence of intellectual property in a digital era where the lines of content distribution blur across advertising and entertainment channels."

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