Users don't seem to want their Bud.TV, as traffic last month dropped 40% to 152,000 visitors from 253,000 in its February debut, according to ComScore Media Metrix. The site's age verification system, which requires a driver's license or other form of identification, may be partly to blame for the site's underwhelming performance, according to this article.
For its first major expansion, blog search and ranking site Technorati has acquired The Personal Bee, a user-generated news aggregator. The deal adds publishing tools to Technorati's expertise in tracking blogs, videos, podcasts and photos, executives of both companies said.
Google is progressing in its plan to scan the seven million-volume collection of the University of Michigan library. The scanning is part of Google's plan to digitize books from leading world libraries to provide Web users searchable access to the full texts.
For the first time in its 10-year history, The Webby Awards will recognize achievements in advertising. The June awards ceremony is adding 15 new ad-related categories; topping the list of nominees are MDC Partners' Crispin Porter + Bogusky and Interpublic Group's R/GA, which each received five nods.
The entertainment industry is not doing as much as it could to prevent marketing of violent movies, TV shows and other content from reaching kids, according to a new report from the Federal Trade Commission. "Self-regulation, long a critical underpinning of U.S. advertising, is weakened if the industry markets products in ways inconsistent with their ratings and parental advisories," said FTC Chairman Deborah Platt Majoras, in a statement.