Hyundai Motor America is paying an estimated $2.5 million to sponsor NBC's first microsite to promote "Today" host Matt Lauer's next "Where in the World Is Matt Lauer?" segment. The deal is a further sign of TV networks' interest in linking real-world content and marketing initiatives with their virtual efforts, according to columnist Stuart Elliott.
Procter & Gamble and Staples are among the advertisers that have pulled their spots from the MSNBC simulcast of the Don Imus radio show, as a result of racially charged comments the host made a week ago. Bigelow Tea, a frequent advertiser on Imus' radio broadcasts, announced it was suspending its advertising on the show.
The move of Chrysler Group's Jeep account from one Omnicom shop BBDO, Detroit, to new sibling Cutwater, San Francisco, is the latest example of the holding group's ability, under CEO John Wren, to keep accounts within its fold by competing against itself, according to Brooke Capps.
Pepsi's Fritos and Tostitos marketing will be given to Omnicom Group's Element 79 division, shifted from the company's GSD&M segment. The accounts are worth $40 million. Element 79 already handles Pepsi's Tropicana, Quaker Oats and Gatorade brands.
Savvy marketers wanting to tap the user trend should take cues from companies like Frito-Lay Inc., Starwood Hotels and Resorts Worldwide and GlaxoSmithKline, who are seeking consumer input on all manner of branding and packaging decisions, as well as advertising-related moves, according to Diane Hessan, president-CEO of Communispace.