People who lie about themselves on Facebook run risks of of the tales taking on a life of their own, which can "create a cognitive trap of alienation and possibly even a sense of disconnection and paranoia," psychologist Richard Sherry says.
Facebook is trying to attract business-to-business marketers to its service, but it's unclear whether the social network makes sense for B2B companies since it is "above all things social," writes Brad Friedman. "B2B marketing is by necessity more conservative than Facebook's freewheeling reputation," he adds, suggesting one way that businesses can use Facebook is through Community Pages that foster thought leadership.
Google+ has 1.15 billion users, but barely a third use the site on a monthly basis, according to a We Are Social analysis. The figures put Google+ near Facebook in terms of size, but suggest the network has a long way to go in terms of generating Facebook-style engagement, Christopher Ratcliff writes.
Facebook's revenues were through the roof in the first half of 2011, doubling to $1.6 billion and leaving the social network on course to possibly earn $4 billion this year. That added to the pressure on Yahoo!, which missed its chance to develop a meaningful social product and is stagnating, writes Robert Hof. "It's simply too late for anyone, perhaps even Google, to create a social network that can compete with Facebook," Hof writes.
Although they have yet to strike it rich on Facebook, thousands of software developers have set up shop there since the spring, when the social networking site granted access to outside techies. The possibilities of monetizing the site have inspired venture capitalists to launch Facebook-centric funds and Web entrepreneurs to refocus their efforts on the site, according to this article.