4/4/2007

In a move that could alter the landscape of online advertising, leading ad-serving firm DoubleClick announced it will launch an online ad exchange in which publishers can auction advertising space to advertisers. DoubleClick, which is owned by private-equity firm Hellman & Friedman, is reported to be for sale, and observers say the launch of an ad exchange could make the firm more desirable to potential buyers.

Full Story:
NYTimes.com

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