4/24/2007

Dr Pepper is the sponsor of a new MTV reality show in which the pop-punk band Cartel will live in a see-through "bubble" for 20 days on New York's Pier 54 as they work on their next album. The four-episode project, which includes 24-hour footage online, was initially conceived by Dr Pepper agency Mediaedge:cia, which pitched the idea to MTV.

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