Emmis Communications is developing a multiplatform radio sales model that has helped its two Chicago rock stations, WKQX-FM and WLUP-FM, build their interactive sales share to 14%, vs. 2% from most radio outlets and 4% for TV. The new sales tactics include a promotion for Verizon Wireless with a local band that uses the station's Web site as an integrated portal to the band's MySpace page, promotions at live concerts and on-air product placements.

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