Time Warner-owned AOL offered up $900 million for Swedish online advertising company TradeDoubler earlier this year, but then declined to make a higher bid when shareholders spurned the offer. TradeDoubler, which specializes in online cost-per-action ads, is enjoying a period of growth in the European market.
Digital strategist, researcher and writer Sarah Browne, aka the Guru of New, offers tips gleaned from the Word of Mouth Marketing Association conference in New Orleans on how marketers can successfully tap YouTube.
Video conferencing software developer Marratech, Stockholm, has been acquired by Google for an undisclosed price. The deal marks another step for Google into the "collaborative working" segment, which includes the GoogleTalk messaging and VOIP application, and e-mail and calendar tools for small businesses.
More than 32% of cell phone customers aged 11 to 20 would be willing to receive ads on their mobile phones, according to a survey that also found that the most popular type of phone ads with this age group were picture ads.