Ezra Kucharz has left his post as chief operating officer of NBC Universal's iVillage to take a new job at Oberon Media. Kurcharz's departure was viewed as a big loss for iVillage by one industry insider.
NBC Universal's female-focused iVillage Web site is slated to begin undergoing a six-month metamorphosis that will include overhauls of its food, health, home, family and beauty departments. Content from other NBCU properties -- including Oxygen and Bravo -- is expected to be a key component of the new site.
NBC Universal and Wal-Mart have struck a multiplatform advertising deal to target moms and those who help them, such as family members, teachers, neighbors and baby sitters. The campaign will begin on NBCU's iVillage.com Web site and the "Today" show and could expand to other female-friendly assets such as the Oxygen and Bravo cable channels.
Strong performances by NBC Universal's film unit and cable networks -- including Bravo, Sci Fi, USA Network and CNBC -- propelled the General Electric division to $15.4 billion in total revenue for 2007 and accounted for about 75% of NBCU's windfall, according to President and CEO Jeff Zucker. The company also reported that earnings for the period were $3.5 billion, which Zucker said was a 6% increase over 2006.
NBC Universal Chief Executive Officer Jeff Zucker told a group of financial analysts Thursday that despite lower ratings, NBCU's upfront ad sales were up slightly from last year. Zucker also said cable TV had become one of the most important and profitable assets in the company's portfolio.