Whole Foods is working with small, local producers such as Haystack Mountain Goat Dairy in Colorado to place their products on their store shelves. The retailer will provide $10 million annually to local vendors to help grow their businesses.
General Mills partnered with celebrity chef Mario Batali to launch two frozen pasta dinners to be sold at Costco, Wal-Mart, Sam's Club and BJ's Wholesale Club. The company is working with partners outside the firm to introduce new products.
Garden-fresh foods and homegrown treats often are used in kitchens to create more nutritious, tastier meals. But it isn't homeowners leading the local food movements, it's restaurant chefs. It's easy and inexpensive to use locally grown foods, and current consumer health-consciousness makes going local a lucrative choice for dining establishments.