News Corp. and NBC Universal have selected AOL-owned Advertising.com to provide back-end support for their joint online video Web portal. Advertising.com will provide its platform for display and video ads, but News Corp. and NBCU are putting together their own sales team.
Google is looking to export some of the online efficiencies that power its search engine advertising business to the purchase of radio and television advertising. Broadcasters are wary, however, of turning away from a relationship-based model of ad sales in favor of an automated, commodified system.
According to a report from Zenith Optimedia, total global advertising sales for Internet media will outstrip worldwide radio advertising sales by the end of 2008 -- a year earlier than previously forecast.
In Japan, mobile-phone users routinely download product information, receive advertising and conduct transactions via bar codes embedded in product packaging and outdoor advertising that can be read by cell phones. Now, ad firm Publicis Groupe and electronics manufacturer Hewlett-Packard are teaming up to try and convince cellular providers to build phones that are equipped with the code readers.