Carla Hendra, co-chief executive of Ogilvy North America and the shop's new chief digital officer, Jean-Philippe Maheu, talk about their strategy to reconcile the Madison Avenue mindset with the world of digital media. Maheu told The Wall Street Journal: "In the online world, the creative and the placement are so connected that you can't do one in a different phase. You really have to think of the two as one integrated process."

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