4/26/2007

WPP Group's Voluntary United Group of Creative Agencies has won the estimated $120 million account to handle TV, online, viral and experiential marketing and PR efforts for the Olympic Games. Finalists in the International Olympic Committee-led review included Havas Sport, Publicis Groupe's Leo Burnett and sibling shop and incumbent Saatchi & Saatchi.

Full Story:
Adweek

Related Summaries