Google continues its push into traditional media with its plan to sell TV spots on the 125 national satellite channels distributed by EchoStar Communications' Dish Network. The TV deal follows similar efforts by Google to apply its search engine advertising platform and auction-pricing system to newspaper and radio ads.
MSNBC.com, which includes news from the cable news network, Newsweek magazine, the NBC network and The Washington Post among other sources, is embarking on an ambitious campaign to establish itself as the go-to site for news on the Web. The campaign includes a $4 million media spend through June in addition to promotions being featured on NBC-owned properties.
Kevin Roberts, global CEO of Publicis Groupe's Saatchi & Saatchi, talks to Adweek about best practices in the network, its innovative agency model at its Los Angeles offices and the status of the shop's relationship with major client Toyota.
Aegis Group media agency Carat has won the review for the Philips Electronics global media account, beating out WPP Group's Mediaedge:cia. Carat has earned plaudits for its innovative single-sponsor ad buys for Philips in the U.S.
Plans by Chicago real-estate mogul Sam Zell to take control of the Tribune Company face regulatory hurdles over cross-ownership issues in several markets. If Zell is not granted the needed waivers, the Tribune could have to sell off media properties in five markets in order to satisfy FCC regulations.