Google continues its push into traditional media with its plan to sell TV spots on the 125 national satellite channels distributed by EchoStar Communications' Dish Network. The TV deal follows similar efforts by Google to apply its search engine advertising platform and auction-pricing system to newspaper and radio ads.
WPP Group's JWT, New York, will handle the creative work for Macy's fall campaign, following a review with undisclosed participants. JWT has been on Macy's roster since early 2006, with the business first handled by the Chicago branch and later moving to the New York office, which produced spring ads for the retailer.
Kevin Roberts, global CEO of Publicis Groupe's Saatchi & Saatchi, talks to Adweek about best practices in the network, its innovative agency model at its Los Angeles offices and the status of the shop's relationship with major client Toyota.
Aegis Group media agency Carat has won the review for the Philips Electronics global media account, beating out WPP Group's Mediaedge:cia. Carat has earned plaudits for its innovative single-sponsor ad buys for Philips in the U.S.
Plans by Chicago real-estate mogul Sam Zell to take control of the Tribune Company face regulatory hurdles over cross-ownership issues in several markets. If Zell is not granted the needed waivers, the Tribune could have to sell off media properties in five markets in order to satisfy FCC regulations.