Coke Zero and the "The Coke Side of Life," campaign have helped lift Coca-Cola out of its doldrums, and analysts believe the company is finally moving in the right direction with its bold acquisition of Glaceau for $4.1 billion. Coke CEO E. Neville Isdell says the next steps for the company are to be more innovative and invest in emerging markets.
Ilya Zeldin recently launched New York-based Bread-n-Brie, an online delivery grocery store similar to FreshDirect that encourages customers to share recipes and chat online through the company's "BnBuzz!" message board. The company delivers specialty items from mom-and-pop shops throughout the city to the Upper East Side, Greenwich Village and Long Island City.