Ron Bess, chief operating officer of Havas' Euro RSCG's North American unit, has been named president of the division. Bess, who will remain CEO of Euro RSCG's Chicago office, succeeds Esther Lee, who is now a senior vice president for brand marketing and advertising at AT&T.
Cadbury-Schweppes' new Sunkist soda campaign will feature the popular hip-hop group Gym Class Heroes covering the Beach Boys classic "Good Vibrations." Cadbury last used "Good Vibrations" as a theme song for its Sunkist marketing more than 20 years ago.
Barry Diller's IAC/InterActiveCorp is pushing into local markets with a revamped Citysearch.com, the mapping site AskCity and InsiderPages.com. The company hopes to grab profits from advertising directed at people living in a certain location, as opposed to people with certain browsing habits.
Monster.com has hired Joan Blackwood to fill the long-vacant chief marketing officer position. Blackwood used to work for CA (formerly Computer Associates), Bank of America and the Royal Bank of Canada. Monster spent $155 million last year on domestic ads.