Throughout Canada and Latin America, Hilton Hotels Corporation is planning to add the words "by Hilton" to its lesser-known brands, including Embassy Suites, Doubletree and Hampton hotels. "We have added 'by Hilton' to certain brands that are rapidly expanding into new markets abroad," said Ernie Wooden, a Hilton executive. "This move comes on the heels of our recent merger with Hilton International and furthers our goal to become the premier global hotel franchise company."

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