Nielsen/NetRatings is expected to announce plans to stop ranking page views and instead focus on how long visitors spend on Web sites. Page views increasingly are regarded as a clumsy way of measuring a Web user's level of engagement with content.
Citing client commitments and other new business pitches, MindShare will not participate in Johnson & Johnson's $3 billion media review. The global media network joined the J&J roster via its work on Listerine, which J&J took over when it acquired Pfizer.
The soaring numbers of Hispanics online proved a hot topic at last week's Association of Hispanic Advertising Agencies' spring conference in Chicago. Other themes included Hispanic shops vying for assignments in the general market and mainstream agencies competing for the bilingual and English-speaking segments of the Hispanic market.