The IAB is seeking comment on new guidelines designed to provide accurate measurements of usage of Web sites offering content that refreshes automatically within a page, using Ajax or JSON technologies.
New Corp.-owned social networking site MySpace will acquire Photobucket, billed as the Web's most popular photo-sharing service, with 40 million registered users. Terms of the deal were not disclosed, but its worth is estimated at around $250 million.
Thomson Corp. confirmed Monday it is talking to Reuters Group Plc about a possible takeover. Together, the companies could create a financial data and news empire that, in terms of market share, would put Thomson well out in front of Bloomberg, a chief rival of Reuters.
Kraft Foods will be the first food marketer to join the virtual community Second Life. It plans to debut new products in the virtual supermarket, which will eventually "sell" up to 100,000 consumer goods products.
Sprint's new Internet ad campaign by Publicis & Hal Riney allows Web users fill out admittance forms for friends with "connectile dysfunction." When their friends respond to the e-mail link, they will hear a seemingly personalized message from the CD Treatment Center.
The global market for mobile marketing and advertising could reach $3 billion by the end of this year, according to ABI Research. Though major ad firms have been reluctant to embrace technologies such as MMS and mobile search, spending for broadcast mobile video advertising is expected to hit $9 billion by 2011.