5/14/2007

This Adweek feature story, pegged to JWT's loss of the prestigious and lucrative Kraft creative account, asks where the old-line Chicago agencies stand in the contemporary marketing landscape. Bob Scarpelli, the chief creative officer of DDB and a longtime Chicagoan, told Adweek: "There's some excellent work being done in Chicago, but just not enough of it. [The community] has to make the commitment to reinvent itself and bring in talent."

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