In a nostalgic reference to Kmart's classic Blue Light Special, which dates back to 1965, the company has developed a new spokescharacter: Mr. Blue Light. "We are injecting fresh ideas, fun and new products into Kmart, both in-store and online, and Mr. Bluelight is our expert on all things 'Kmart,'" said Bill Stewart, the company's chief marketing officer, in a statement.

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