David Verklin, CEO of Carat Americas, talks to Adweek about the merger of digital shop Carat Fusion with traditional media agency Carat USA. Explaining the move, Verklin said, "For traditional media to thrive in the future it's got to come off a sort of digitally centric core."
IAB president and CEO Randall Rothenberg discusses the challenges and priorities of his new position. Rothenberg told paidContent: "IAB is out to grow the interactive advertising and marketing marketplace. It is out to grow interactive's share of total marketing spend, and not incidentally, it is out to grow our members' share of total marketing spend."
Madison Avenue veteran Peter Stringham has returned from his stint as CMO for HSBC to take over as CEO of Young & Rubicam Brands. Stringham told Adweek he has a "hands on" management style, but he doesn't like to "reach over people's shoulders."