Publishing 2.0 sits down with Larry Allen of TACODA, which was just acquired by AOL, to discuss how advertisers are making online ad placement more relevant. As online marketing relies less on a direct response model, companies are seeking ways to better match ads to users.
Colleen DeCourcy, the former CCO at Organic, discusses her big-agency network career move to become chief experience officer at JWT, New York, her creative inspirations and "life lessons" learned from her 12-year-old daughter.
Publicis Groupe media shop ZenithOptimedia recently added digital agency Moxie Interactive to its portfolio, while also focusing on breaking out units to plan campaigns and buy media in Hispanic and other multicultural media outlets. The firm's chief of U.S. operations Tim Jones discussed the moves with Brian Steinberg of the Wall Street Journal.
Nick Law, executive creative director for R/GA's Nike account and newly named to the position of chief creative officer, talks to AdAge.com about how an interactive agency must walk the line between focusing on technology and on storytelling.