A New York Times profile suggests that Rupert Murdoch's bid to purchase Dow Jones & Company, the corporate parent of The Wall Street Journal is "counterintuitive and seemingly quixotic," given the state of the newspaper industry. But for Murdoch, the paper appears to represent more than a trophy -- it could be an integral part of is upcoming all-cable business channel and a way to improve his company's online position.
This Adweek feature story, pegged to JWT's loss of the prestigious and lucrative Kraft creative account, asks where the old-line Chicago agencies stand in the contemporary marketing landscape. Bob Scarpelli, the chief creative officer of DDB and a longtime Chicagoan, told Adweek: "There's some excellent work being done in Chicago, but just not enough of it. [The community] has to make the commitment to reinvent itself and bring in talent."
DVRs have not only changed customers' viewing habits, they've also had an impact on networks' bottom lines. With that in mind, DVR use will be a main topic of discussion during the current upfront negotiations between networks and advertisers.
CBS has decided it's better to offer its programming across a broad base of platforms on the Internet. Last year, CBS streamed content to its own portal, but starting this week, video content will be available for free on 10 different Web sites.
The so-called "open-source" system, in which marketers work with many agencies, is beginning to replace the one-agency model as the standard for some clients, according to a report from the Corporate Executive Board's Advertising and Marketing Communications Roundtable.