Men not only avoid asking for directions, they also avoid asking for help in a grocery store -- and this and other gender differences are leading to missed opportunities for higher sales, found a report titled "Men in Grocery Stores." "Only one-quarter of American households fall into the old definition of traditional," the Food Marketing Institute's Michael Sansolo says. Although more men are shopping for groceries today, retailers aren't tailoring marketing efforts to their differences, according to the report.

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