Magazine advertising is the No. 1 cue that causes consumers to search online for products, BIGresearch's Simultaneous Media Survey by the Retail Advertising and Marketing Association found. Magazine ads caused 47% of respondents to log on, followed by reading articles (43.7%), television ads (42.8%) and newspaper ads (42.3%).
Treat all customers as if they're dedicated clients, and chances are that's what they'll become. You'll build customer trust if your main goal is to help solve problems and encourage purchases that suit precise needs, no more or no less.
Mind your e-mail Ps and Qs: Customers and former customers can be contacted with e-mail under specific circumstances, such as facilitating a transaction, sending an e-mail newsletter, or notifying customers of product updates or upgrades. However, anti-spam laws prohibit many other kinds of direct e-mail.
A key suggestion for entrepreneurs and small-business owners is to keep your idea unique: Expansion is good, but don't lose sight of what made your product or service different from competitors. Also important during periods of growth is to set attainable goals and ensure that quality is being upheld.