5/10/2007

Consumer packaged goods giant Unilever is cracking down on the use of overly skinny models in its advertising, in a reaction to criticism that the emaciated look contributes to eating disorders among young girls. Unilever, which makes Lipton teas and Skippy peanut butter, is asking its agencies to use a Body Mass Index minimum as a guideline to determine if actors or models are too thin.

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