5/15/2007

Spanish-language channels Univision and Telemundo boast large numbers of loyal viewers -- with Univision holding special sway with the coveted 18-to-34 demographic -- yet they lag behind their English-language counterparts in appeal to major marketers. The channels hope to convince media buyers in this year's upfront that the payoff is there for marketers who create Spanish-language campaigns.

Related Summaries