Yahoo! has rolled out a promised expansion of its mobile-application service in eight countries as well as upgraded Messenger software for the iPhone 3G in the U.S. Among other features, the new Messenger app allows iPhone and iPod Touch users to exchange messages and share photos. The Yahoo! Mobile portal offers access to such online content as social networks, e-mail, RSS feeds and news.
This year's upfront may well match or exceed last year's $9 billion tally, but to columnist Jon Fine, old media's time is almost over. "TV execs would be making a big mistake to exult over decent upfronts in 2007," he writes. "To borrow from Hemingway, the party is ending in two ways: gradually, and suddenly."
CBS will make its programming available to social-networking and blogging sites with a new stable of partner announcements. The company's CBS Audience Network will allow users to embed CBS videos via the new online distribution partnerships.
With FeedBurner's new AdClimate tool, marketers don't have to worry about seeing their brand paired with objectionable content or material critical of their company or industry. The product is aimed at helping mainstream marketers develop a greater comfort zone with FeedBurner's 700,000 RSS feeds, most of which are user generated, according to this article.