The wireless data price wars are expected to entice carriers to start investing more in content as a way of differentiating their brands, say industry observers, who point to AT&T's pending acquisition of DIRECTV and Verizon Communications' recent purchase of AOL as examples of the trend.
KFI radio's "John and Ken" show has sparked an exodus of advertisers and demands by Latino groups that the hosts be fired after they gave out the phone number of a local immigrant rights activist in Burbank, Calif. The activist received hundreds of hate-filled calls as a result. Verizon and AT&T Wireless are pulling their ads, and two area grocery chains say they will do likewise.
Google decided not to go ahead with a party for its Checkout payment system during eBay's annual convention in Boston after the online auctioneer pulled all of its ads from the search giant, according to this article. EBay, which operates the rival PayPal system, claimed the ad shift was part of an ongoing test of marketing strategy.
"Sprays in the City" is a five-episode, animated Web series tapping into the public's obsession with celebrity gossip from Unilever to plug its I Can't Believe It's Not Butter! and Wish-Bone spray brands. The series, which features Mark McGrath ("Extra"), Tim Gunn ("Project Runway") and Fabio, is being marketed through TV spots on Bravo, VH1 and E! and print ads in People, In Touch, Star, US Weekly and TV Guide.
Major Tour de France sponsor T-Mobile has dropped its estimated $1.3 million support of the cycling event, due to a major scandal over doping within the sport, and will use the funds for an anti-doping public education campaign.