A new Sprint ad campaign rolling out on Sunday will make no mention of the Nextel name, two years after the two companies merged. The "Sprint ahead" campaign will also replace the familiar Sprint yellow and tout the "magic screen you carry in your pocket."
In a surprise, last-minute move, Telus announced it had decided not to make a bid for Bell Canada, citing frequent delays in the negotiation process. Bell Canada, in a statement, said: "In a deal of unprecedented complexity and size in Canada, we have succeeded in creating a truly competitive process." Takeover bids were due to Bell Canada on Tuesday; sources say three private-equity firms submitted bids before the deadline.
Thirty percent of U.S. households have HDTV, and 50% of those households are interested in upgrading their HD-subscription packages, according to a new study, "HDTV: You Have the Set, But Do You Have the Content." The study found that gaming and movies are driving forces for HDTV conversion.
Wayport is launching an IPTV service, called "Entertainment-on-Demand," that will serve up HD on-demand gaming, Internet and interactive services coupled with TV that will run over Wayport's IP network. The service will allow hotels to use a customizable interface on a per-hotel or per-room basis.
Customers of Intelliverse's Talking Planet and callEverywhere services will now be able to passively monitor live traffic and conduct active on-demand testing. Intelliverse announced Tuesday that the monitoring services will be enabled by converged service assurance capabilities from Brix Networks.