McDonald's Corp.'s upcoming interactive "Burgercon" campaign from Tribal DDB, Chicago, aims to entice male fans of competitive eating and Motley Crue to view their Big Mac and fries as an "underground event." "It's not so much that we need to tell people about burgers, but to tell them what an event it is to go to McDonald's and have a burger," said agency ECD Kevin Flatt.
Despite NBC coming in fourth place among the four major networks and losing numbers among key viewers, NBC Universal CEO Jeff Zucker told financial analysts on Thursday "the worst is behind us." NBCU's broadcast and cable networks' upfront revenue is projected to total $3.9 billion, about the same as last year, according to Zucker.
Starting next week, Sony Pictures Television will begin airing highly condensed versions of vintage series like "Charlie's Angels" and "Fantasy Island" on the Honda-sponsored "Minisode Network" on MySpace.
For its first Hispanic ad campaign, Office Depot plans a "multimillion dollar" effort that will include Spanish-language TV and radio spots targeting the significant number of school-aged Hispanics and promoting Office Depot as the place for parents to do their children's back-to-school shopping.