Reebok, Adidas, American Apparel and 1-800-Flowers.com are among the retailers beginning to sell their wares in virtual game Second Life for delivery to the real world, but the sales payoff isn't there yet, according to this article. "This is more about relationship building for us right now, and exposing our brand," said Christopher G. McCann, president of 1-800-Flowers.com.
Radio, perhaps seeing the potential for an additional revenue stream, seems more open to eBay's new ad marketplace than media shops representing cable, which are divided over the new service's value for the TV segment, according to this article.
NBC, with its new site, thelunchbreakshow.com, is among the networks testing the appeal of primetime programming in other time slots. The noon to 2 p.m. webcast, sponsored by Arby's, offers comedic clips from NBC shows including "Saturday Night Live," "The Office" and "30 Rock."