Reflecting the continuing appeal of glossy pages as a platform for beauty, fashion and lifestyle ads, The Wall Street Journal and USA TODAY reportedly are preparing magazines to be included with their newsprint editions.
This year's Cannes Lions International Advertising Festival reflects an industry in "revolution," grappling with such issues as audience fragmentation, new-media forms and technology, and novel ways of using traditional media, according to this overview.
The new owner of Jaguar and Land Rover will need to avoid the manufacturing and marketing mistakes Ford made in its bid to rescue the luxury brands, according to this article. On the latter front, Ford reportedly failed to provide a stable marketing team to promote the lines.
Anomaly has bowed out of the review for Porsche's ad business, leaving six agencies vying for the estimated $25 million account. Still in the race are: independent shops mcgarrybowen and SS+K, both New York; Cramer-Krasselt, Chicago; Interpublic Group's The Martin Agency, Richmond, Va.; Hill, Holliday, Connors, Cosmopulos, New York; and creative incumbent Carmichael Lynch, Minneapolis.