6/29/2007

Growth in videogame-related ads is projected to reach $2 billion in five years, and mostly outpace expected increases in other media over that period, according to a report from Parks Associates. "If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers," said Yuanzhe Cai, director of broadband and gaming, Parks Associates.

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