Kellogg plans to reformulate its food products that are marketed to children by the end of next year, including brands such as Pop-Tarts, Froot Loops and Apple Jacks. If the company can't meet new nutrition standards without compromising taste, it will stop marketing the products to children under 12. "It means we have a lot of work to do," Chief Executive David Mackay said. "If we can't make those products taste just as good as they do today and make them as appealing, then we won't reformulate them and we won't advertise them."
Legislators are attempting to revive country-of-origin labeling requirements, which were suspended after they were passed in 2002, but food industry organizations such as GMA/FPA and FMI say the law is unnecessary and expensive. "Regarding the appropriateness of an ingredient coming from a country, you need to deal with that country and that ingredient," said Allen Matthys, an executive for GMA/FPA. "Just putting a country-of-origin stamp on it doesn't help anybody."
GMA/FPA cited a number of reasons, including the rising costs of food, for Congress to conduct a study about U.S. legislation that would expand biofuel usage. "We support policies that will permit an increase in biofuels production without hampering the ability of the food industry to provide consumers -- both in the US and around the world -- with a reliable and affordable supply of food," GMA/FPA President and CEO Cal Dooley said.
GMA/FPA partnered with Deloitte Consulting for its first "Industry Review of Retail Marketing Trends" study, which will examine emerging consumer trends and marketing strategies. "This study will provide pragmatic shopper marketing insights that will drive industry performance and identify retail leadership practices and opportunities in shopper marketing," said Stephen Sibert, a GMA/FPA spokesman.