6/7/2007

Coca-Cola Co. on June 22 will launch a MySpace-like, Sprite-branded mobile network for teens and young adults to create profiles, post photos and meet peers. "The Coca-Cola Company needs to continue to recruit future generations of consumers," said Mark Greatrex, SVP of marketing for Coca-Cola. "Mobile marketing is absolutely where it's at for us going forward."

Related Summaries