PepsiCo will reformulate two of its soda brands to include Senomyx's Sweetmyx flavor enhancer. The company will roll out a new version of Manzanita Sol nationally and test a new version of Mug Root Beer in two US markets. PepsiCo first partnered with Senomyx in 2010 and is the only company permitted to use Sweetmyx products in beverages.
The European Foods Saftey Authority published an approval on Oct. 2 of four savory flavor ingredients and a sucralose enhancer created by Calif.-based flavor company Senomyx. The savory flavors, some of which imitate monosodium glutamate, "are very versatile and can be used in a variety of food products including sauces, frozen foods, cooking aids, soups, and snack foods," said Senomyx CEO Kent Snyder. The sweetness enhancer, called S2383 and created to reduce sucralose in reduced-sugar products, debuted in the U.S. in 2007.
Cadbury Schweppes licensed its soda brands to Vita Food Products, which will launch a line of soda-flavored sauces and marinades for stores and restaurants later this summer. It previously partnered with Jelly Belly Candy Co. and Unilever, while PepsiCo licensed its Aquafina brand to a beauty company.