Reebok, Adidas, American Apparel and 1-800-Flowers.com are among the retailers beginning to sell their wares in virtual game Second Life for delivery to the real world, but the sales payoff isn't there yet, according to this article. "This is more about relationship building for us right now, and exposing our brand," said Christopher G. McCann, president of 1-800-Flowers.com.

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