Kellogg is continuing to invest its health and wellness products, expanding the Special K, Smart Start and Kashi brands. The company isn't overly concerned with rising corn costs, CEO David Mackay said.
Whole Foods Market is opening a three-floor flagship store in the Kensington section of London and hoping to expand in Britain by adding 30 to 40 more stores in the near future. Like its U.S. counterparts, the British Whole Foods will focus on fresh, organic and natural food with no artificial flavors, colors, sweeteners, preservatives or hydrogenated fats.
Wharton research shows that retailers need to focus on a certain kind of customer: the strategic buyers. These shoppers are willing to pay full price but will sometimes wait for bargains before buying. Lean inventory systems can be highly effective for targeting these smart buyers.
Dial will introduce Dial Yogurt, a yogurt protein-based soap for women, and Blue Grit, an exfoliating shower scrub for men. Energy BBDO will handle the print, Internet and out-of-home advertising campaigns.