"Surf's Up" is kicking off its film promotion with movie-themed products, a mobile tour and an instant-win game. Baskin-Robbins will offer a variety of new ice cream flavors, including Penguin Swirl and Splish Splash, and McDonald's is preparing a Happy Meal promotion. ConAgra Foods is using movie-themed packaging for Crunch 'n Munch, Kid Cuisine and Act II popcorn products.

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