Independent Wieden + Kennedy, Portland, Ore., has won the creative and media business for the CareerBuilder.com account, following a review. Finalists included Havas' Arnold, Boston, and Interpublic Group's DraftFCB and Publicis Groupe's Leo Burnett, both Chicago.
Believing "consolidation is not in the best interest of clients," search shop 360i has gone the independent route, via parent company Innovation Interactive's management-led buyout from Japan-based Livedoor. Terms of the deal were not revealed.
General Motors chief marketer Mark LaNeve is challenging lead creative agency Campbell-Ewald to produce better advertising that positions Chevrolet vehicles as low-cost, high-quality alternatives to Asian imports. The Chevrolet brand spent $756 million on advertising in 2006.