General Motors chief marketer Mark LaNeve is challenging lead creative agency Campbell-Ewald to produce better advertising that positions Chevrolet vehicles as low-cost, high-quality alternatives to Asian imports. The Chevrolet brand spent $756 million on advertising in 2006.
Believing "consolidation is not in the best interest of clients," search shop 360i has gone the independent route, via parent company Innovation Interactive's management-led buyout from Japan-based Livedoor. Terms of the deal were not revealed.
Independent Wieden + Kennedy, Portland, Ore., has won the creative and media business for the CareerBuilder.com account, following a review. Finalists included Havas' Arnold, Boston, and Interpublic Group's DraftFCB and Publicis Groupe's Leo Burnett, both Chicago.