According to a FTC report covering TV advertisements from 1977 to 2004, children are not being exposed to more commercials for foods with low nutritional value. The data compiled by the FTC is at odds with research by various advocacy groups, however.
"Social" Internet shoppers, for whom the emotional connection and enjoyment of shopping is as important as the actual purchase, make up half of online users but are not being courted by marketers, according to a new report from technology research firm Gartner. Sites should add the following features to woo these shoppers, according to a Gartner analyst: a simplified buying system; a mix of shopping and nonshopping features; information from multiple sources; and links to other sites.
Telemundo, and its cable network mun2, are giving advertisers the opportunity to buy into its new "Power Pod," during the upfront negotiations. Power Pod is the first commercial break in every primetime show. Although it will be only 60 seconds long and cost extra, it provides marketers with a less cluttered venue.
IAG Research offers five ways for pharmaceutical marketers to gain attention for their brands: "Get creative"; "make sure your campaign has legs"; "find your inner Abe Lincoln"; "keep it relevant"; and "dare to be distinct".