Although their revenue growth will remain relatively steady, magazines are likely to see less growth in the next four years than they otherwise would if they were adapting to changes in the marketplace faster, a new PricewaterhouseCoopers report has found. However, new readership metrics that allow marketers to judge readership the way audiences are measured on TV could boost the magazine market, according to the report.
EBay's second attempt to offer online auctions in China is on schedule for this summer with stricter rules for sellers to keep counterfeit goods off the site, according to eBay chief executive Meg Whitman.
William Grant & Sons, which is launching its Icelandic vodka Reyka via an online-only campaign, is among those spirits marketers who believe the Web offers the right venue for the cocktail set. But some youth advocates believe underage drinkers could be snared by these Net tactics.