Columnist Lee Gomes looks at the ongoing dispute over royalties for Web radio and the competing forces -- broadcasters, record labels, songwriters and performers -- involved in negotiating fair payments for songs played on the radio.
Airlines are making their Web sites more attractive by offering travelers new ways to search for the best fares, options to arrange other holiday plans without leaving their site, and alternative payment methods.
As digital media continues to grow in popularity, CMOs who are unable to integrate new technology into their strategies are likely to find themselves at a disadvantage. Advertising Age offers tips for CMOs who want to stay ahead of the curve, including Internet immersion.
The company has introduced several new products aimed at recapturing a portion of the digital recording market it helped pioneer. New offerings include a more affordable HD recorder and a partnership with Amazon that lets users download and store shows from the Internet.
"The Society for Parental Mind Control" campaign is a shift from the company's previous strategy of targeting parents. HP will spend 70% of its back-to-school budget on online media to reach teens who often influence computer purchases.