Former OgilvyOne executive Riccardo Zane will take over Agency.com's New York office. The Omnicom Group-owned digital shop's New York headquarters will be headed by Zane in the wake of managing partner Yuri Salnikoff's departure last spring.
ValueClick Inc. will pay $100 million to acquire MeziMedia Inc., a comparison-shopping Web site operator. ValueClick will widen its comparison-shopping, and enhance search engine optimization and marketing capabilities through the acquisition.
Nielsen BuzzMetrics and Nielsen's BASES research division show that traditional advertising and online word-of-mouth are very closely connected. After analyzing 80 consumer packaged goods brands launched in 2005 and 2006, Nielsen found that the top 10% of products with the most buzz spent on average about four times as much on advertising than those in the bottom 50%.