Placement of ads in video games is key, according to a new study from Double Fusion and Interpret that found 75% of gamers view an ad a minimum of once a minute and 81% look at a spot at least one time every two minutes. The report also showed users paid attention to ads with simple slogans two to three times more than text-heavy ads.
Wall Street veteran David Doft, whose background includes equity research in the field of Internet marketing, has been tapped to become CFO of advertising holding company MDC Partners Inc. Company CEO Miles Nadal said he made the move toward an executive with interactive experience because "Internet ad spending and non-traditional media is growing at an accelerated rate."
Behavioral ad shop Tacoda reportedly is being acquired for $275 million in cash by AOL. The acquisition is the latest in a series of high-profile deals in the Web sector that began with Google's $3.1 billion proposed purchase of DoubleClick.
Sony Ericsson and wireless provider Orange are hosting a massive contest this fall for Britain's next hot band. The promotion will broadcast over TV, Internet and wireless devices and is designed to steal some thunder from the European launch of competitor Apple's iPhone.
Havas' Arnold Worldwide, New York, has created a TV campaign to promote the U.S. Open Series featuring tennis players like Rafael Nadal, Serena Williams and Maria Sharapova appearing in humorous vignettes set on the tour bus. The effort also includes a national print and Web campaign, and video bloopers from the TV spots on the Web site, www.usopenseries.com.